3G Capital is a global private investment partnership founded in 2004, evolved from the investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. Led by Co-Managing Partners Alex Behring and Daniel Schwartz, the firm operates as a private partnership with capital structures aligned for long-duration ownership and operational involvement.
The firm pursues an owner-operator investment model, distinguishing itself through active ownership and extended holding periods. Partners assume key leadership roles within portfolio companies, embedding themselves operationally rather than maintaining passive investor positions. This approach reflects alignment of incentives across multiple decades, targeting companies with durable value creation potential and sustainable competitive advantages across diverse industry verticals.
3G Capital's investment thesis centres on acquiring and scaling iconic brands with unrealised potential. The firm evaluates opportunities through the lens of operational improvement and long-term strategic positioning, seeking businesses capable of generating compounding value. By combining patient capital with hands-on governance and strategic guidance, the partnership aims to identify underoptimised assets and execute transformational improvements that materialise over extended investment horizons.