Serent Capital is a growth-focused private equity firm founded in 2008. The firm specializes in partnering with bootstrapped, founder-led companies within the B2B software and tech-enabled services sectors. Its investment strategy centers on providing flexible capital combined with hands-on operational support to drive scaling without compromising a founder's original vision or core business principles.
The firm's assets under management exceed $6 billion, and it has supported a portfolio of over 70 companies. This operational track record is backed by a Growth Team of more than 25 seasoned operators who provide practical, hands-on resources. Serent Capital's approach emphasizes thoughtful and sustainable growth, leveraging deep sector expertise to help portfolio companies navigate scaling challenges.
Headquartered in Austin with a presence in San Francisco, Serent Capital operates across the United States. The firm targets software and technology businesses where its blend of strategic capital and operational partnership can unlock the next phase of growth, focusing on building durable value rather than short-term financial engineering.
