Operative

Operative is a software company that automates revenue workflows and advertising operations for media companies across linear, streaming, and converged advertising. Founded in 2000, the business has scaled to more than 1,100 employees across 12 offices worldwide, including New York, London, Sydney and Bangalore. Its client base comprises over 300 media companies, through which more than $40 billion of advertising revenue is processed annually.

The product portfolio is organised around three offerings. Operative One is the flagship platform powering linear, streaming and converged advertising for major media companies. AOS is the advertising operations platform used to manage advertising revenue workflows. Adeline AI, recently introduced, adds artificial intelligence capabilities to media advertising operations. Technical domains span advertising operations software, revenue workflow automation, converged media platforms and combined linear and streaming ad management.

Scale and stickiness are the defining characteristics of the operating model: the platform sits at the centre of customers' revenue processes, spanning media, advertising, publishing, linear television, streaming and converged media verticals. The company positions itself as a transformation partner to leading media organisations and has continued to invest in product development, most recently through the introduction of AI capabilities.

Operative is headquartered in New York and maintains a global delivery footprint through 12 offices. Funding and ownership details were not disclosed.